London’s hottest spin studio, Boom Cycle, launches its #CutLoose campaign to inspire the nation to pedal beyond filters and celebrate the true portrayal of working out.
Let’s get real
With the rise in misrepresentation of #fitspo in social media, #CutLoose challenges the polished selfies that we consume and embraces the true reality of exercising. We’re talking drenched hair, gruelling facial expressions and butt-sweat galore. Yes, it’s finally time to celebrate all that hard work in all its glorious sweatiness!
It’s time to go beyond the filter, truly let go and unleash your animal side. Throughout the campaign, Boom Cycle invites riders to take part in their ultimate feel-good classes, where looking perfectly posed is just a mirage. Capture your post-workout selfie at each of Boom Cycle’s four locations: Holborn, Hammersmith, Monument and Battersea, to be a part of an empowering collage of body confidence.
What’s more, Boom Cycle will be hosting two #CutLoose sessions, designed to motivate riders to embrace self-esteem, hosted by clinical director and founder of Emotion Matters James Lamper.
Make plans to ride unapologetically, unleashing your most confident and authentic self. Cut out the filters and get ready to #CutLoose.
Get involved
Head down to any of the four Boom Cycle studios to #CutLoose, capture your post-workout sweaty selfie for its inspiration board with the brand new Insta SQ6 and join the movement!
Feel the need for speed? Try these Seven fast fitness classes in London and as we head into autumn, try these Hot workouts to warm you up.
