Roxy x Courrèges collection launch

‘When two iconic brands with a love for breaking the rules come together, magic happens’. Introducing the Roxy x Courrèges collection launch.

Action sportswear brand Roxy has joined forces with leading fashion house Courrèges to create something truly beautiful. Both brands share a mutual passion for sports which is what planted the seed for this unique collaboration, but by looking at their separate collections it’s clear to see their shared love of character and quality, too. We love the combination of Roxy’s high-performance technical gear fused with the refined style of Courrèges to create a visionary collection to adore. Each brand aims to be bold, daring and an inspiration to women across the globe.

The idea to collaborate came about when Courrèges set out to create a capsule clothing and high-performance sportswear collection, explains the brand’s co-president Frédéric Torloting. The concept appears to be a no brainer and fits the spirit of Courrèges perfectly; founder André Courrèges was always working on innovating the technical aspect of clothing, something that Roxy undoubtedly excels at. This nod to his memory – as he was a great lover of sports – makes the collection even more special.

Demand for luxe sportswear has increased recently, causing many fashion brands to move into this specialised market. What makes this collaboration unique, however, are the passions and values the two brands share – a love of sport and style along with the reputation of being rule-breakers and trendsetters. Fitness addicts will rejoice in the quality of the clothing, which allows you to perform at your best without compromising an ounce of style. All running and swimming pieces in the collection are protected with UV50, too, so they’re perfect and practical for summer. The collaboration is even represented by six-times world surf champion and Roxy ambassador Stephanie Gilmore – a role model embodying sporting excellence with a chic style. Get a piece of the action while you can!

The collection has just launched on the Roxy site online with prices starting at £50. Check it out!