The pop-up store you have to check out!

Every Second Counts have launched a sparkly new popup concept store in Nottinghill! A firm We Heart Living favourite, Every Second Counts is the fitness wear brand that targets time constrained, fashion conscious women with stylish, comfortable and performance-enhanced pieces designed to take the wearer from workout to daily life in a second. Bringing the brand to life, the store, located on Ledbury Road, will be home to the brands abundance of fashion forward fitness wear until December 6th 2015.

True to the brands ethos, they are making Every Second Count during their 6 weeks in the store and each Wednesday and Saturday are hosting community events free of charge. With the knowledge that the modern fitness enthusiast doesn’t just stick to one exercise regime (they mix up their training schedule with a variety of workouts from cardio and weight training to yoga and Pilates), they have put on a packed schedule to get your heart racing or to channel your inner zen. Check out their forthcoming events here and book yourself a sought after place before they all get snapped up! If that wasn’t enough to entice you in, they have also partnered with Imbibery cold pressed juices that can be picked up in store and, as a little pre-Christmas treat, every purchase made will receive a special thank you, partnering with Pip & Nut, Chia Co, Rhythm108, Bliss balls and much much more for a little gift to make your day!

Visit everysecondcounts.co.uk to preview the collection. Store located 81 Ledbury Road, Nottinghill, W11 2AG; open daily from 10am-6pm Monday-Saturday, 12-6pm Sunday.