The hottest new bargain fitness label

Breaking news! Matalan has launched a new fitness label and we here at WHL are loving it. The range, called Souluxe, offers affordable sportswear and accessories for women, men and kids, and is suitable for all fitness abilities.

With core ranges for yoga, fitness and running, and seasonal ranges for cycling, skiing and tennis, no matter your sport or inclination, there is something for you. For womenswear, the ‘yoga collection’ includes vests, sports bras, leggings and loose fitting clothing that’s ideal for optimum freedom of movement. While the ‘running collection’ features high-visibility, lightweight jackets and three-quarter-length leggings – perfect for the upcoming winter months. And it doesn’t stop there. Souluxe also showcases a ‘training collection’ as well as ‘basics’ and ‘leisure’ pieces catering for your every workout need.  And it’s not just the apparel that’s getting us excited. Souluxe also boasts a great accessories range, with trainers, hats, running armbands for phones, towels, yoga mats, yoga blocks and skipping ropes.

And the best bit? It’s so affordable. With prices ranging from £7 to £30, with trainers priced at just £16, it’s quickly becoming our new favourite affordable sports brand. But is style and quality compromised for such affordability? Absolutely not. We love the choice of colours from bright fuchsia and burgundy, to pops of turquoise and purple and each item is fashion-forward and stylish.

Chris Lee, Creative Director of Souluxe and formerly Creative Director for Reebok globally says, ‘Our mission statement for Souluxe was to enrich family life, style and soul by introducing an honest, fitness range for all ages. The range offers affordable fitness for everyday life, function and performance with fashionable styling. We hope it inspires wellness for all the family.’

To give you an idea of what you can expect from the range, here are our top three picks…

Souluxe Sports Trainer

A pair of trainers for £16? Bargain, right? Featuring an eye-catching pink-purple and blue camo print design, coordinating purple laces and white soles, they look extremely current, but for a fraction of the price of bigger brands. Pair with black leggings for a statement look.
£16, matalan.co.uk

Souluxe Running Jacket

We heart this oversized running jacket. Perfect for those drizzly morning runs, this black wet-look jacket is lightweight enough to wear over your workout gear, but sturdy enough to protect you from the elements.
£22, matalan.co.uk

Souluxe Printed Running Legging

You can never have too many leggings in your life and we think you should be making room for one more pair. These three-quarter-length running leggings feature a cute, floral print in purple. A great statement piece.
£20, matalan.co.uk

The Souluxe collection is available from selected stores and matalan.co.uk