Ski for free with Helly Hansen

We Heart Living – Helly Hansen Prime Jacket

W Prime Jacket (£260, hellyhansen.com)

Here you have the underdog of ski jackets, if there ever was one. The quilting and faux fur-lined hood fools you into thinking it’s just a trendy jacket, but inspect it further and you’ll notice that the hood is helmet-compatible, the arm length offers wrist gaiters and of course, there’s the hero insulation technology H²Flow.