Our new favourite fitness brand

Looking to invest in some New Year workout-wear? Look no further than our new favourite fitness brand, Zakti.

Having officially launched in the UK last November with two cute London boutiques in Islington and Chiswick as well as online, Zakti has since been going from strength to strength – and we can see why. Designed for the style-conscious yet uber active woman (and man – watch out 2016!), the brand truly meets all of your fitness needs. They offer kit made for all passions including running, cycling, dancing, skiing, yoga, swimming and gym as well as the softest, cosiest loungewear (a particular WHL fav). Choose from stylish tops, jackets, bottoms, footwear, underwear and accessories all in striking patterns and colourways.

So what’s the story behind the brand? An ancient word meaning positive energy, strength, power and potential, Zakti’s garments encompass everything it stands for. They’ve created a brand that’s all about you by tapping into what women really want. A tough question for the most part but when it comes to our workout wear, we definitely know what ticks the boxes. With fashion so often compromised for function or vice versa, it’s refreshing to find a brand that understands that when you’re going to sweat the most, that’s just the time you need to sparkle, too! Even the most technical pieces don’t skimp on comfort (never have we felt so many soft fabrics in one place) or style, while still boasting maximum protection and support. Thanks to Zakti’s dedicated team of designers and their choice of performance fabrics, each piece really is ‘technically beautiful’, making sure we look as good as we feel.

‘Such amazing gear is surely going to be super expensive?’ you may be thinking. Well, think again! Despite offering high-end clothing, their prices certainly don’t reflect this. What’s more, with their fantastic members’ deal, it’s actually super affordable. Want to take advantage? Simply visit their website and submit your email address – it’s that easy! Being a member reaps huge rewards, from special discounted prices to amazing offers.

Mark Neale, founder of Zakti, said of the brand: ‘We’re thrilled to launch this new fitness brand, Zakti. I’m convinced that there’s a huge market for well-designed and stylish athletic clothing that performs, but that’s also great value. Why does great yoga gear need to be so expensive?’

Head over to zaktiactive.com to see what all the fuss is about. We can’t promise your bank balance will be too happy about it, though…