Odlo’s major brand upheaval

If you’re a fan of tech wear then you’ll want to hear about Odlo‘s major brand upheaval

On-trend functional sportswear is having a major moment but let’s take it back to the original players in the game, Odlo. They’ve just dropped their brand new AW14 collection and it’s a range that’s worth checking out.

You might’ve heard of Odlo if you’re someone who’s serious on the slopes or about the tech that’s going on in your sportswear, but that’s about to change. For the past 18 months, Odlo have gone back to the drawing board and partnered up with the best names in sport and design, to make the 70-year-strong brand as stylishly casual as it is super-functional.

The result of that is a massive new collection of first-class sportswear that can be worn everyday as well as during high-performance sports. To give an example, those down jackets that are now everywhere on the high street? Odlo’s HIGHLINE collection features two of their very own – the COCOON X and the AIR COCOON – both of which are modern, versatile and ultra-light. Invest in one and you’ll be sorted for the winter chill and those trips up the mountain.

And that’s just one of many key pieces from the range. Team WHL also love the look and feel of everything in the REVOLUTION collection. It features a blend of polyester and the finest merino wool for warmth, comfort and moisture as well as odour management. It’s the kind of high-quality tech that Odlo are renowned for, but in a more modern, relaxed design. Check out these pieces in our pick of Odlo’s new collection.