Lorna Jane Activewear finally has a UK store!

20 April 2017 by
First published: 13 March 2016

The Lorna Jane mission is simple: ‘Empower every woman to lead her best life through active living’, and now leading activewear designer Lorna Jane has brought her message from Australia and the USA here to Blighty – by opening a store in London.

Situated in St Martin’s Courtyard in Covent Garden, the store stocks Lorna Jane’s trademark feminine and functional collections. With between 70-100 new styles released each month, she ensures you’ll never be short of something fabulous to wear in the gym, when travelling or even when you’re just doing the weekly food shop.

The Lorna Jane brand inspires women to stay fit and healthy through the mantra: ‘Move, Nourish, Believe’. Move your body every day, nourish it from the inside out and believe that anything is possible if you are willing to work for it.

This philosophy is brought to life in the store’s bespoke ‘active lounge’, which hosts free fitness classes, such as ballet, yoga and Pilates. These will be available to take part in, along with regular health talks, which can be booked on the in-store iPads.

Lorna Jane Activewear finally has a UK store!

Customers are also encouraged to join in with the in-store ‘swap shop’, by donating their pre-loved activewear to The Salvation Army. Those who do will be rewarded with in-store credit, so it’s the perfect excuse to give your wardrobe a good clear out.  

British-born Lorna first started designing activewear more than 25 years ago after being uninspired by the dull workout clothes on offer. She started stitching her own clothes together while working as a fitness instructor, and it was not long before she was in demand for custom-made outfits from the women in her classes.

What started as a passion, lead her to quit her day job as a dental therapist and design activewear full-time. She opened her first store in Brisbane in 1990. The year 2012 saw the launch of the first US Lorna Jane store and the brand has been growing ever since.  There are now 190 stores across Australia and the US, this first UK store is an exciting expansion and a big milestone for the Lorna Jane brand.

Lorna said: ‘We are thrilled to be opening our first Lorna Jane store in London after a huge demand for our brand philosophy and activewear from UK customers.’