We heart natural beauty

Looking to avoid nasty ingredients in your skincare products? We heart natural beauty, and these are our favourite places to get it

As a rule I really enjoy shopping for skincare and cosmetics. Seeking out natural, organic and ethical brands is something of a passion. So much so that my other half has been known to fall asleep in well-known department stores as I read the ingredients list on every single bottle of face cream. However, there are times when I’m in a hurry and just want to log on to a website and know that everything on it is going to be free from harsh chemicals and other nasties. That’s when I head to MyPure.co.uk – the one-stop shop for natural and organic beauty.

Some of my favourite MyPure discoveries include HURRAW! who, in my opinion, make the best lip balm ever (not grainy, not melty, but oval! And vegan! Turns out beeswax ain’t the bee’s, erm, lips after all…), Radius, makers of ergonomic toothbrushes specially designed for right or left-handed brushers (with 300% more bristles than your standard toothbrush!) and the award-winning MADARA, makers of sustainable and natural body, face and hair care – officially certified by ECOCERT. With the exception of the lip care products and the baby oil, all MADARA products are vegan, too.

Exclusive to WHL readers, MyPure are offering 20% off on your MADARA order until 1^st December with the code HEARTLIVING!

A winner at the 2014 Natural Health Beauty Awards, MADARA’s range of organic skin, body and haircare products are developed in the severely chilly arctic climate of the Baltic sea. So no wonder their Daily Defense Cream (£15) is one of the most moisturising creams my chapped hands have ever had the privilege of meeting! This handy little tube can be used on mitts, body and face – anywhere that’s feeling parched or damaged by harsh weather conditions (or just rain vs central heating). I also love the Time Miracle Serum (£38) which really does have a smoothing and lifting effect on pesky lines and wrinkles. And then there’s the Cranberry and Juniper Hand and Body Soap (£6), which contains jojoba oil to moisturise without being greasy, and smells deliciously Christmassy – like diving into a Nordic forest! It’s definitely my stocking filler of choice for 2014.

So confident are MADARA in the quality of their products that if you’re not satisfied with any of them for whatever reason, you can return them within 28 days for a full refund. And now you’ve got a 20% off code. It’s win-win.

Head to Mypure.co.uk, select your MADARA products, then enter code the HEARTLIVING at the checkout to claim your 20% discount. Offer valid until 1^st December.

Do leave a comment telling us what you bought! You can chat to me on twitter here: @joannabenecke