Reebok partners with Ariana Grande

Reebok partners with Ariana Grande

Reebok partners with Ariana Grande, the international superstar, to inspire confidence and self-belief in younger generations.

There’s no denying singer, actress and icon Ariana Grande’s huge global fan base – many of whom are made up of girls in their teens. With her huge influence on social media (113 million followers on Instagram, to be exact!), Ariana often reaches out to her fans with messages spreading positivity. That’s why it’s no surprise that she’s become a new global partner for Reebok; to inspire confidence and self-belief in younger generations. By working together, Reebok and Ariana will both continue to challenge conventions and break barriers.

The legacy

Reebok has always been at the forefront of the activewear industry. The brand has made it its mission to champion women since the 1980s and will no doubt carry on doing so for a long time. It wants to give women the opportunity to feel as bold and as strong as possible – that’s why its partnership with Ariana Grande is so perfect. Ariana is a fierce and passionate performer, so who better to encourage other women to believe in themselves?

The mission

Ariana Grande and Reebok have a shared mission: to promote self-acceptance and originality. ‘Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries,’ says Ariana. ‘I’m an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by. I’m honoured to partner with a brand whose mission is to inspire people to be the best possible version of themselves.’

The future

Although Reebok has been an iconic brand for many years, they still understand the importance of looking to the future. They fully appreciate the impact that Ariana has on her fans, which is why they’re so proud to have partnered with her. ‘At Reebok we believe that potential is limitless, and Ariana instills confidence in a younger generation to take risks, to fail forward, to keep pushing, keep challenging conventions, break down barriers and to get back up. We could not be more excited to have Ariana join our incredible community and help us invite people across the world to embrace their true selves and Be More Human.’

The Fall/Winter Reebok Women’s collection, as worn by Grande throughout the campaign, is available at Reebok.com.

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