Volcom x Georgia May Jagger

Laid-back surfer girl meets city chic in Georgia May Jagger’s new collection for Volcom.

Breaking news! Cali label Volcom has unveiled its brand new collection – a fun collaboration with London model and it-girl Georgia May Jagger.

Volcom is an active-wear brand that practices what it preaches. Prided on its quality snow, skate and surf apparel, it is created to exemplify and enhance the boardsport lifestyle. Ambassador, designer and muse, Georgia May Jagger is a perfect fit for a new collaboration. Despite being London born and bred, she identifies with Volcom’s laidback ethos. ‘My life has always been naturally surrounded by skateboarding and music,’ she says. ‘I always find myself attracted to the city, street culture and musicians.’

Having previously starred in their swimwear campaign, Georgia May has now tried her hand at designing for the Fall 2017 collection. Inspired by her vintage 80s style, the 15 pieces can be described as tomboy with a feminine edge. The neon swimwear, baseball style tees and printed playsuits are effortless cool, wearable from beach to city, day to night. With stores in almost every continent, including surfing hotspots Hawaii, Bali and Venezuela, and skiing meccas the Alps and Canada, the collection is already in high demand.

The great thing about the collection is that Georgia May is at the very heart. As a member of ocean conservancy organisation Project 0, the clothes are designed for the environmentally conscious. The swimwear, for example, has been made from recycled fishing nets, a concern for many in the surfing world. Although not a surfer or skater herself, she is in tune with the lifestyle, having many friends who are enthusiasts. For the launch of her collection, Georgia May hung out with surfer babe Coco Ho, switching a rainy day in London customising parkas and dyeing their hair orange and purple, for a sunny surf lesson in San Clemente, California. A fair trade? We think so…

From £29.99, available exclusively in Volcom Retail stores and online at zalando.com.