Teyana Taylor launches new Reebok Freestyle

Dancer, Instagram star and actress Teyana Taylor launches new Reebok Freestyle.

Teyana Taylor is the newest addition to the line-up of famous faces who represent Reebok. You might recognise her from the recent Kanye West music video Fade, in which her envious figure and iconic dance moves became an internet sensation. New York-born and bred, she has also worked with the likes of Pharrell Williams, Usher, Chris Brown and Beyonce. Singer, songwriter, dancer, actress and model, Taylor is definitely not short of talent. No wonder she’s been chosen to pioneer the re-release of the Reebok Classic Freestyle Hi trainer.

Having previously recruited stars like Gigi Hadid and Kendrick Lamar, Reebok certainly know how to pick their brand ambassadors. Now Teyana Taylor adds to the list of celebrities amongst the Reebok family.

Global Vice President of Reebok Classic and Entertainment says, ‘the partnership continues to solidify Reebok’s commitment to women who express themselves through confidence in style.’ Taylor is known for her unique and bold style in music, fashion and dance and has been a supporter of the original trainer brand ever since she was a little girl. Her personal message to everyone in the new campaign is ‘Free your style’, reflecting her passion for creativity in women’s fashion and ties in perfectly with Reebok’s ethos.

The Freestyle Hi was the first fitness trainer specifically designed for women and now it’s back in stores, as well as online – with an update. If the Kanye video wasn’t enough for you, Taylor released this video through social media platforms to announce her collaboration with Reebok. Similar to the Fade video, an 80s vibe transcends as Taylor oozes confidence while doing her thing in a leotard, leggings and of course, the new red Freestyle trainers.

Commenting on the partnership, Taylor said, ‘Reebok has always been a brand that’s been very special to my heart ever since I was young. Freestyles were all I wanted to wear growing up so it feels like everything’s come full circle with this partnership. The 5411s really opened the door for creativity in women’s fashion, it gave permission for sneakers to be feminine. I’m honoured to be the face of the Freestyle campaign for everything it stood for yesterday and what it still represents today.’