New Vans and Urban Outfitters collaboration

A new Vans and Urban Outfitters collaboration sees the two fashion giants team up with Sasha Lane to celebrate authenticity and self-expression.

Vans – a brand that is recognised globally for action sports footwear, apparel and accessories and is known for celebrating the action sports lifestyle, culture and creativity – has teamed up with lifestyle retailer Urban Outfitters in a new collaborative campaign that we think you’ll love.

The two major fashion brands have unveiled an exclusive collection that takes women’s fashion to the next level and emphasises the empowerment of personal style through their new capsule collection – a limited edition offering of women’s apparel, footwear and accessories. Ranging from £35 – £150, pieces from the Vans and Urban Outfitters collection feature the classic Vans checkerboard pattern and Off The Wall logos.

Sasha Lane, photographed in London by RJ Shaughnessy, has been cited as the perfect ambassador for the campaign. She has broken down barriers and defied expectations as a breakthrough female actress, from her career path to her style to her radical individualism.

Since her compelling debut in American Honey, Lane has now established herself as one of the inspiring new voices in film.

When interviewed on-set earlier this month, the outspoken “American Honey” actress said:

‘If you dress how you want to dress, that will make you feel good, there’s something really strong in putting your own style together. It’s who you are and that’s individual and unique.’

The up and coming star commented that she feels that people gravitate to the fact that she conducts herself in a manner that is genuine and raw. She said that she is glad that people are feeling empowered by her authentic approach. It seems like a no brainer that she’d be joining Vans and Urban Outfitters for this campaign, then – a campaign that highlights how strength can be found in style. How you can express yourself by dressing to reflect your mood, and how you can convey yourself to be confident and fierce to others through how you dress and present yourself.

The actress said that she finds contentment by dictating her own fashion and embracing personal style:

‘I love colour and I wear things like bows to make me happy or I paint my nails a certain way as a way of expressing myself and I see that as strength.’

By purchasing from the Vans and Urban Outfitters capsule collection you can also channel Sasha Lane’s swagger and find confidence and identity in style.

Find yourself to be in awe of the merging of two iconic brands and explore a new approach to contemporary women’s fashion.

The Vans and Urban Outfitters capsule collection is available online and in select Urban Outfitters stores throughout Europe.