Launch of ILU Fitwear

This week sees the launch of ILU Fitwear, an exciting, brand new line of fitness and active clothing. The company’s founder, Mary Moran, gave up a successful career as a City lawyer in favour of starting up a clothing business to focus on her passion for health and fitness.

According to the website, ILU’s goal is to ‘create beautiful pieces which lift your mood, suit your lifestyle and make you look fabulous, whether as workout or everyday clothes’. Well, we certainly think they’ve succeeded!

Active vs calm

The unique selling point of the ILU range is that they offer both a wide range of sports wear, but also a ‘Calm Range’ for everyday wear. The fitness line, called the ‘Active Range’, consists of crop tops, jackets and vest tops, all made from innovative comfort-fit materials which make them perfect for your workouts. Whether you’re gyming, running or cycling, they’ll be something to fit your fitness wear needs. The colours are bright and vibrant to help energise you before you even step out of the door. The ‘Calm Range’ is perfect for more chilled exercise sessions such as Pilates or yoga, or even just for relaxing in at home.

Quality design

The majority of the items are seamless so there’s no need to worry about itching or chafing. Be prepared to work out in ultimate comfort. Our favourites are the awesome looking Signature Seamless Leggings in grey. The soft grey is complemented by the delicate white pattern, making them pretty yet practical. Pair with the ILU Seamless Crop Top, also in grey, for a gorgeous matching set that would work perfectly for yoga. The sweat-wicking, high quality material means not only will you look great, but you’ll feel comfortable and fresh even in the most intense of workout classes.

ILU also stocks a range of jackets, which we’ll definitely be needing as we see out the last of the summer weather. And with prices starting from as little as £30 per item, we know where we’ll be stocking up on our new gear. ILU’s fabulous new range of active and lounge wear is available to purchase as of this week from ilufitwear.com.