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ASICS launches Run The Tube


Stimulate your senses and get moving as ASICS launches Run The Tube.

Prepare to be dazzled! This summer, ASICS are launching a visual phenomenon designed by American artists Rob Jensen and Warren Trezevan. Their creation, an immense 85-metre LED tunnel made from hoops of light, will be causing a sensation in three popular workout spots in the city – the Leake Street Tunnel, Queen Elizabeth Park and Clapham Common.

As well as being mesmerising to look at, Run The Tube is also part of the ASICS #IMoveLondon campaign. The light installation is being launched to encourage Londoners to get up and move, and to embrace the outdoors for their workouts rather than sticking to the gym or remaining cooped behind their office desks indoors. Why stick to four walls when there is so much to explore and experience outside? There’s nothing better than enjoying the fresh air while you exercise, especially when you have something as amazing to marvel at as the Run The Tube LED tunnels.

The IAAF World Championships, taking place in London from 4 August until the 13 August, are just around the corner. There’s no better time than the present to boost your fitness, so hopefully the inspirational GB athletes will push you even further to step outside of your comfort zone and become more active this summer. When you’re not watching your favourite athletes compete for gold, head to one of the Run The Tube tunnels to do some exercising of your own.

For more information on #IMoveLondon, visit asics.com/imovelondon.

Join the movement at the following locations:

Leake Street, London: 3 August

Queen Elizabeth Olympic Park, London: 4-6 August

Clapham Common, London: 8-10 August