Why everyone’s talking about hyaluronic acid

Find out why everyone’s talking about hyaluronic acid, a must-have for your beauty bag.

Hyaluronic acid is the cult beauty ingredient of 2017. And with good reason! Hyaluronic Acid is one of the most powerful natural moisturising ingredients we know of – it can hold 1000 times its weight in water and is able to deeply penetrate the skin. 

Beauty and wellness expert Abigail James says she likes to use hyaluronic acid in the morning before applying make-up, which has the additional benefit of helping other products to sit well on the skin. However she also recommends using it after cleansing and avoiding washing it off to let the acid absorb into the skin.

Our beauty pro Abigail give us five reasons to try this beauty hero today!

It’s a naturally occurring ingredient

Hyaluronic acid is a naturally occurring polysaccharide found in humans and animals. It plays a key role in cushioning and lubricating the body and is abundant in the eyes, joints and heart valves. As it is naturally occurring, it’s an ingredient the body will recognise and welcome.  

It keeps skin plump

It has the ability to plump out lines and wrinkles because its ability to hold moisture within the skin. Babies are born with a high level of hyaluronic acid, which explains why their skin is so plump and soft. However as we age, our body produces less hyaluronic acid, which affects its ability to retain moisture – hence the wrinkles.

It’s a natural healer

Thanks to this impressive ability to hang on to moisture, it is ideal for supporting broken and cracked skin. Use this little gem as a natural healer to repair sore skin.

It’s oil-free

If you have oily skin that’s dehydrated, hyaluronic acid is  great for adding moisture without any extra un wanted oil. Abigail says It can be layered with other serums and acts as a great overnight hydrator for oily skin.