What is social fitworking?

What is social fitworking? WHL finds out…

Pioneering health and fitness service Bodireel has launched a game-changing new in-app feature that is set to change the way we get fit forever. Directly connecting its users with high-profile professional fitness trainers – otherwise known as ‘Master Trainers’ – via their phones, subscribers will be able to receive the professional advice, support and motivation they need to reach their goals – virtually.

Utilising the best trainers in the business, exercise programmes will include 3D avatars demonstrating each exercise while allowing users to record the specifics of their routine. Add to that daily tips, support and encouragement from your allocated Master Trainer and you’ll have all aspects of your training covered. ‘Our latest feature reflects a step-change in the health and fitness space,’ explains Andy Bowness, Bodireel CEO and founder. ‘We predict that Instagram-style platforms for fitness fans will be the trend for 2017, allowing users to engage with professional athletes in a way never seen before. For just £7 a month, our users can now take inspiration from some of the best athletes out there, following and engaging with them in a whole new way.’ Still not convinced by social fitworking? Andy gives us five reasons why you should be.

It’s amazing value for money

Considering a single personal training session costs between £20 to £30, paying just £7 a month for 30 days of elite-level training and advice, we think this is a pretty (read: insanely) good deal. ‘You can receive workouts and expert advice direct to your phone – including training tips and nutritional guidance – from a personal trainer for less than the cost of a cup of coffee,’ says Andy.

It’s social

Putting the ‘social’ in social fitworking, the feature allows you to virtually buddy up – a proven tool in reaching your fitness goals faster and more effectively. ‘You can connect with your friends to motivate and support each other, which will help you to achieve your fitness results even quicker,’ explains Andy.

No more guess work

Depending on your goal, what you eat and how you exercise will vary hugely. Without expert knowledge, it’s hard to know what to do, how to do it and when to do it to get the best results. ‘The fitness programmes will adapt to your specific needs by assessing which workouts are proving most effective for you,’ Andy maintains.

Integration with wearables and the digital you

Social fitworking is no doubt the latest innovation in an ever-online industry, so it’s only natural that Bodireel’s new in-app feature offers comprehensive tracking and syncing options. ‘Keeping track of your health and wellbeing is much easier; you are able to record vital stats, integrate with wearable devices and track your progress and performance,’ Andy explains.

Do it on your own time

‘The workouts are ready and waiting for you so that you already know what you’re going to be doing the next time you hit the gym,’ Andy says. Indeed, social fitworking is so easy and convenient, you might forget you’re getting results at the same time, too.