Why the IVY PARK SS18 is everything you want and more

21 March 2018 by
First published: 20 March 2018

Find out why the IVY PARK SS18 drop is the hottest collection so far from major GirlBoss, Queen Bey.

IVY PARK’s ethos, ‘Strong Beyond Measure’ is the focus of its latest collection and campaign, which champions the collective strength of women all over the world. Of course with Queen Bey herself as IVY PARK’s co-founder, we’d expect nothing less.

The collection continues IVY PARK’s utilitarian vibe, with strong oversized logos defining the khaki-led pieces. From crop tops and leggings to hoodies and bombers, the olive palette gives IVY PARK SS18 a real military vibe; perfect when you need to frogmarch yourself to the gym!

 

IVY PARK SS18

IVY PARK SS18

Team spirit

This collection is about supporting the rise of female athletes and their achievements, plus championing all women and all body types and their achievements; with a healthy focus on how sport can positively influence every part of our lives.

The campaign is calling on all women to find a sport that suits them and will support them through life, be it swimming, running, boxing or even cheerleading.

 

IVY PARK SS18

IVY PARK SS18

Talent spotting

The video (below) was shot at South London’s iconic Crystal Palace Sports Centre by director Jonas Lindstroem, the new campaign features a diverse cast of talent and up and coming athletes, which includes runner and sprinter, Risqat Fabunmi-Alade; singer-songwriter, IAMDDB; a heptathlete, and the Ascension Eagles Cheerleaders (AEC), amongst others. They’re all from different backgrounds, with their common love of sport and physical wellbeing uniting them.

To shop the collection head to Topshop.

Check out these Five London gyms that will help you get stronger now; plus 10 reasons to do the Royal Parks Half Marathon