New activewear brand Vyayama

We love new fitnesswear and new activewear brand Vyayama is no exception!

Time to celebrate! A natural alternative to synthetic yoga wear is here! Give back to Mother Earth and purchase from new activewear brand Vyayama that launched alongside the Selfridges World campaign. The brand uses TENCEL fabric – an Eco-Award boasting and Certified Non-Toxic material crafted in Europe from the cellulose found in sustainably farmed eucalyptus wood pulp. Plus, all the dye houses used by Vyayama have clean internal water treatments that do not negatively impact the local environment. There has never been a better time to show the planet some love – and yourself!